Transformers to be developed as a theme park by Universal and Dreamworks

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Mumbai: Transformers will now be developed as a new theme park mega-attraction in a partnership between Universal Parks & Resorts, Hasbro, Inc. and DreamWorks Pictures.

The rides are scheduled to make their debuts in early 2011, first at Universal Studios Singapore and then at Universal Studios Hollywood.

Universal Parks & Resorts chairman and CEO Tom Williams said: "Transformers will be a jewel in our collection of world-class rides based on great movies. We’re thrilled to be collaborating with Hasbro, DreamWorks director Michael Bay and the film’s executive producer, Steven Spielberg, who has been responsible for so many of our signature rides and attractions.” Spielberg serves as creative consultant to Universal Parks & Resorts.

Universal Studios Hollywood president and chief operating officer Larry Kurzweil said, “Transformers represents a perfect match for our theme park. It has all the elements necessary to become one of the world’s most exciting theme park rides and a centerpiece attraction at Universal Studios Hollywood.”   

“We are thrilled to be working with Universal Parks & Resorts and DreamWorks to create this Transformers attraction because we believe it will deliver an ultimate one of a kind immersive Transformers experience for our fans around the world!” said Hasbro, Inc. president and CEO Brian Goldner.

The sequel, Transformers: Revenge of the Fallen, is scheduled to be released by Paramount Pictures in the U.S. on June 26, 2009.   

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