MUMBAI: Universal Music Group Distribution (UMGD) has launched a fan-facing music playlist service called Digster.fm (http://www.digster.fm).
Digster.fm publishes playlists across a wide variety of musical genres and artists, which fans can listen to through Spotify. UMGD is the first major music company to offer this service through Spotify. The service was first developed by Universal Music Sweden and originally launched there. All of the content is chosen by UMGD employees and uses music from all record companies offered within the Spotify service, not just Universal Music Group. The playlists are offered on Spotify’s free and premium tiers, making them easily accessible to all Spotify users. Digster.fm plans on incorporating other subscription services in the coming weeks as well.
UMGD senior vice president, marketing & product development Mitch Rotter said, "Digster.fm provides an excellent platform to enhance Spotify’s user experience. So whether you are looking for a soundtrack to a party, or want to find out what your favorite artist is listening to, Digster.fm can help you find the perfect playlist."
The playlists are curated exclusively by UMG employees and regularly updated. Digster playlists can be followed on Spotify by simply clicking a "+Subscribe" button and all Digster.fm playlists can be found within Spotify by entering spotify:user:digsterfm in the Spotify search box. For iTunes users, tracks can be purchased separately through clicking on the individual track within every playlist on the Digster.fm site.