MUMBAI: Furthering its mandate to provide unique digital solutions that empower record labels and artists to easily sell and promote content directly to fans, Universal Music Group Distribution (UMGD), has entered into an agreement with technology company Echospin.
As part of this agreement, UMGD’s family of labels and chart-topping artists will utilize Echospin’s innovative technologies to integrate direct-to-fan sales and promotions into their websites, allowing, for the first time, a major music company and its artists, across all genres, to sell digital, physical and mobile goods all in one location.
"Echospin has created a market leading commerce and media delivery platform that facilitates the sale and promotion of digital, physical and mobile products all in one shot. It will provide our artists with unmatched opportunity and reach in the marketplace. As UMGD continues to expand and lead the industry in direct-to-fan initiatives, this agreement with Echospin will provide our artists and labels with more flexibility on how they distribute their music, while providing fans much easier access to a broad variety of content from the artists they are passionate about," said UMGD president and CEO Jim Urie.
"UMGD is committed to building closer relationships between artists and their fans. We’re thrilled they chose Echospin to be their partner in this unique opportunity," added Echospin co-founder Jon Lowy.
"It’s exciting to see the world’s leading artists using our solutions to provide fans with the effortless and rewarding experiences they deserve," said Echospin co-founder Damian Manning.
An example of the diversity of product that this new platform enables is the 3 Doors Down Ultimate Fan Pack, an Echospin-powered exclusive offer, which includes re-mastered CDs, a re-mastered vinyl LP, a poster, a special autographed early entry pass, T-shirt and an instant download of the re-mastered Kryptonite MP3 single. Also upcoming are online stores and offers from Mariah Carey, Lady Gaga, Kid Cudi, Hollywood Undead, Mary J Blige, Soulja Boy Tell ‘Em, Julianne Hough and the Verve Music Group, which will include music and products from Diana Krall, Jamie Cullum, Queen Latifah, Katherine McPhee and Herbie Hancock, among others.