Universal Music Group & Talenthouse to launch social crowdsourcing campaigns

MUMBAI: Universal Music Group (UMG) has partnered with social crowdsourcing platform Talenthouse to create a variety of campaigns for its roster of chart-topping artists.

Through this partnership, Talenthouse will work with those UMG artists and labels interested in extending their reach as hosts for Talenthouse’s social crowdsourcing competitions, also known as Creative Invites (CI’s). In turn, Talenthouse’s CI campaigns will drive traffic not only to UMG web properties, but vastly increase the Facebook presence of UMG artists through the company’s proprietary voting platform.

Talenthouse has been creating very successful CI competitions with UMG since last fall, including Paul McCartney, Florence + the Machine, Taio Cruz, Queen, Lady Gaga, Ryan Leslie, Maroon 5, and Game.

Talenthouse permits well-recognized artists and brands to host global online competitions, opening the doors for emerging talent to submit their best work and campaign through a powerful Facebook-based voting process, with the winners receiving a "once in a lifetime" collaboration opportunity with the host. The entire campaign cycle is one of the most effective social marketing tools, incorporating phenomenal reach and sustainable value. Talenthouse’s Facebook voting, Twitter voting and distributed cloud architecture are proprietary technologies.

"After 150 projects, we have clearly reached proof of concept. Now the goal for us is to scale. The partnership with Universal is a big step forward and shows what value we can bring to large entertainment companies," said Talenthouse CEO Roman Scharf.

"For the first time, aspiring talent from around the world will be able to collaborate with some of the greatest music acts through a social media pipeline. The focus of our company is to help serve all artists worldwide. Who would pass up the chance to paint, compose, design, produce or sing with the amazing artists on the UMG roster?" added Talenthouse founder Amos Pizzey.

"Talenthouse provides a unique platform that extends and strengthens the connection between artists and fans and we are delighted to be working with them, offering consumers even more ways to enjoy the musical experience," said UMG president of global digital business Rob Wells.