MUMBAI: VEVO, has signed an agreement with EMI Music in which EMI Music will join Universal Music Group and Sony Music Entertainment in providing music fans with professionally-created video content when the service debuts on 8 December in the United States and Canada.
As part of this agreement, music fans will be able to view professionally-created video content from artists on EMI’s labels including Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI’s Caroline Distribution unit.
"Our agreement with EMI Music marks a milestone in our mission to provide fans everywhere with the world’s best premium music video programming, when, where and how they want it," stated VEVO president & CEO Rio Caraeff. "We look forward to collaborating with EMI on introducing our users to new professionally-created entertainment products through a truly interactive platform. VEVO is about much more than just high-quality videos; it is also about original programming and strengthening the connection between artists and fans through a dynamic and engaging experience; and immediately providing advertisers with the scalability they desire and access to the most sought after demographic on the Web."
"VEVO offers the value of a powerful, new environment where our artists can showcase their work and create a deeper relationship with fans," said EMI Music CEO Elio Leoni-Sceti. "It’s an exciting entertainment destination for consumers, a tremendous creative medium for artists and also a great platform for brands."