Mumbai: Social gaming network Viwawa has partnered with Disney Interactive Media Group (DIMG) to offer Disney-inspired avatar customizations for its subscribers in Singapore, Malaysia and Indonesia. Now with hundreds of Disney outfits and accessories available on Viwawa’s new Disney avatar creation engine, subscribers can engage in multiplayer games with avatars dressed in Mickey and Minnie Mouse Ears, Disney shirts, hats, balloons, and more.
Combining Viwawa’s growing reach and user base with Disney’s universal appeal for audiences of all ages, this is the first time for DIMG to bring a touch of Disney to the virtual lives of Netizens and fans in these markets. ComScore has recently reported that 51% of Asia-Pacific internet users visit online gaming sites, indicating continued interest in virtual worlds.
"Our multiplayer games, live chat, forums and mobile gaming portal have gained Viwawa a huge market share in the Asian teen and young adult online gaming segment. By offering Disney-themed customizations, we will further entrench Viwawa as the online gaming site with the coolest avatars and social networking tools. By generating an influx of new subscribers with the Disney avatar creation engine, Viwawa will gain brand awareness in these Asian markets," stated Viwawa president Chris Low.