The MIPCOM Mobile TV and Internet awards are given on the basis of the most compelling project in each category as determined by a panel of industry experts.
Vringo has built a collection of video clips including content from movies, music videos, animated avatars, TV programming, advertising and original content produced by subscribers. Subscribers to the Vringo service use their buddy lists to deliver two to 20-second personalized video clips announcing the caller to the person being called — or to identify an incoming caller. Users select their personal Vringo clips through their mobile handsets or online. Vringos can also be shared with any subscriber in the Vringo community with a compatible wireless phone.
Vringo CEO Jon Medved said, “This award recognizes the fact that we’ve successfully adapted and delivered great content to the mobile platform, and consumer demand continues to grow. Ringtones, like mobile handsets, have become more functional and play a major role in our social lives. This is just the beginning of mobile personalization as more and more consumers rely on mobile phones as a tool to not only communicate, but express themselves.”
