MUMBAI: To gear up for the theatrical release of High School Musical 3: Senior Year on 24 October, Walt Disney Studios Motion Pictures has teamed up with social networking website MySpace to create the ultimate HSM3 School Spirit Contest.
The contest will be kicked off on 2 September. One US high school whose students best showcase their inner Wildcat could win a magical Disney Grad Nite celebration for the 2009 graduating class at Walt Disney World Resort or Disneyland Resort, plus a HSM3 celebrity pep rally for the whole school featuring a live performance by Natasha Bedingfield.
Designed to encourage fans to show their best school spirit, the contest, which runs through 3 November, 2008, will be hosted on www.myspace.com/hsm3. Participants can earn points for their school by logging on to the film’s official MySpace profile, completing online tasks, and voting via text messaging.
"HSM3 is the biggest movie in a franchise that is already a worldwide phenomenon. It’s all about the issues you face during senior year, especially getting ready for the next chapter of your life. We thought this contest was a great way to include every high school in the country in the fun of HSM3," said Walt Disney Studios Motion Pictures president of marketing Jim Gallagher.
"Disney has devised a ground-breaking campaign for High School Musical 3 and MySpace is thrilled to play a part. Technology, entertainment and MySpace’s community are coming together creating a once-in-a-lifetime experience for High School Musical’s passionate fans," said MySpace president of sales and marketing Jeff Berman.
The winning school will receive a senior trip that includes roundtrip coach airfare, hotel accommodations for two nights, airport and hotel transfers in the destination city, admission to the theme park, Disney gift cards to cover meals, and admission to the Disney Grad Nite event. Disney Grad Nite promises a memorable night of the hottest live music and amped up theme park attractions.
The winning school also receives a HSM3 celebrity pep rally starring Natasha Bedingfield, the biggest UK female pop star in the US, with special guest Menudo.