Walt Disney Studios (India) Marketing and Distribution director K. Seshasaye said, “We are constantly working to keep our relationships with audiences across the country, strong, relevant, and connected. Tron Night has provided an immersive experience of the movie to fans here and raised the excitement around the December release.”
Hindustan Unilever’s—Pepsodent, Perfetti’s Happydent, and Nokia—N8 have joined in to create consumer experiences and co-branded campaigns. Pepsodent will offer consumers a multi-level movie experience through retail engagements. A limited edition Pepsodent 2in1 pack will hit Indian markets soon. These will carry a miniature replica of the Tron light cycle and a unique code that will allow Pepsodent consumers to log on to Disney.in/pepsodent and take the Tron Racing Challenge and win prizes. Perfetti’s Happydent will create a digital experience for consumers on the Happydent- Tron zone. Nokia’s new smartphone, the Nokia N8 was launched worldwide recently with exclusive preloaded Disney Tron Legacy content. This association will be promoted in-cinemas, on television and in Nokia Priority stores across the country. In addition to this, Nokia and Disney India will also host movie previews of the Tron Legacy for consumers who buy the Nokia N8.