MUMBAI: Walt Disney Studios has named MT Carney as president of marketing. The latest appointment is part of the studio’s months-long revamp plan.
The Walt Disney Studios chairman Rich Ross made the announcement.
Carney will oversee all aspects of worldwide marketing and distribution, including all creative, media, online development, publicity, promotions and synergy for motion pictures released under the Walt Disney Pictures (including Walt Disney Animation and Pixar Animation) and Touchstone Pictures banners.
“MT represents a unique type of marketing executive – she has built global teams, can market a product across multiple platforms and has firsthand knowledge of new media and its effectiveness in reaching consumers. Just as we have looked at ways to restructure how we create and distribute our movies, we also needed to hire someone like MT, who can lead our incredibly creative global marketing teams and ensure that our films reach audiences around the world,” said Ross.
Carney and her partners co-founded Naked NY, a communications planning firm in 2006, creating strategic plans for clients including Coca-Cola, Kraft, Johnson & Johnson, Google, Microsoft and Nokia.
As one of seven global partners, Carney was responsible for strategy and product development for the 300-plus member firm, which prides itself on changing the face of the marketing industry and providing objective and effective planning across the full range of modern communications solutions.
Prior to launching Naked, MT was Worldwide Planning Director at Ogilvy & Mather.