Walt Disney Studios launches new film label Disneynature

Mumbai: The Walt Disney Studios chairman Dick Cook announced that it is launching a new production banner Disneynature that will literally go to the ends of the earth to produce major big screen nature documentaries.

In the great tradition established by Walt Disney himself, Disneynature will offer spectacular entertainment about the world in which we live. The significance of the new banner goes beyond the studio, with The Walt Disney Company embracing this new initiative around the world through a number of its businesses, including publications, licensing, parks and educational outreach.

Disney veteran Jean-Francois Camilleri, who has served as senior vice president and general manager for Walt Disney Studios Motion Pictures France, will head the new unit. Disneynature will be based in France, where Camilleri and his team will oversee the initiation, development and acquisition of high quality feature projects.

Among the first films to be released domestically under the new label will be Earth, from award-winning British producer/director Alastair Fothergill, whose credits include the landmark Planet Earth series for the BBC and The Discovery Channel and The Blue Planet.

Earth, which is produced by BBC Worldwide and Greenlight Media and co-directed by Mark Linfield, will take us on a tour of our home planet as we’ve never seen it before. It will be narrated by renowned actor James Earl Jones and will premiere theatrically on Earth Day, 22 April, 2009. The film will also be released under the Disneynature banner in Latin America.

"We love balancing heritage and innovation and Disneynature is a perfect example of this. We are placing the legacy of Disney’s ‘True-Life Adventures’ in the hands of great modern filmmakers using dazzling technology," said The Walt Disney Company president and CEO Robert A. Iger.

"Disneynature is a concept we look forward to building across the company and across the globe for years to come. And, we hope these films will contribute to a greater understanding and appreciation of the beauty and fragility of our natural world."

Cook added, "Our goal is for Disneynature to offer event films that will appeal to everyone who is captivated by the grandeur of nature and the wonder of great filmmaking. Thanks to today’s state-of-the-art creative tools, filmmakers have an unlimited ability to tell nature’s limitless stories. These stories are as engrossing as any works of fiction and are of a scale and scope that can only be fully appreciated on a big screen. At Disneynature, the sky is truly the limit."

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