Warner Bros. launches archive collection with 150 titles

MUMBAI: Warner Bros. Home Entertainment Group (WBHEG) will debut the “Warner Archive Collection”, which is a selection of movies spanning more than 60 years of filmmaking never before available on DVD.

The world’s largest film and television vault is now open to consumers who can purchase authentic DVD and digital downloads of more than 150 classic titles for the first time drawn from Warner Bros. Entertainment’s film library consisting of pre-1986 MGM, RKO Radio Pictures and Warner Bros. Pictures films. They include Academy Award nominee Sunrise at Campobello, The Citadel, Mr. Lucky, and others from the Golden Age of Hollywood and beyond.

To order their movies, fans visit WarnerArchive.com, select their titles, and upon purchase, a state-of-the-art manufacturing on demand (MOD) system creates a made-to-order DVD indistinguishable in quality from a standard pressed DVD. The system places the DVD into a hard plastic Amaray case featuring custom artwork; shrink wraps it and ships the finished package to the customer which arrives in approximately five days. The cost per title is $19.95, plus shipping. Alternatively, movie fans can purchase digital downloads of these classic films to enjoy immediately on their PC. The cost for a digital download is $14.95 per title.

Initially the Warner Archive Collection offers 150 sought after titles including Possessed starring Clark Gable and Joan Crawford; Once Upon a Honeymoon starring Cary Grant and Ginger Rogers; and All Fall Down starring Warren Beatty and Eva Marie Saint. Every month approximately 20 classic films and television programs will be added and by year’s end more than 300 titles will be available online.

“With a cinematic legacy as rich and varied as that found within our library, the challenge has been to meet the voracious demand of consumers who are seeking their favorite films on DVD. Whether it’s an Academy Award -winning classic from Hollywood’s Golden Age, a Sci-Fi cult favorite from the ‘70s, or a silent rediscovery from the ‘20s, the Warner Archive Collection has something for everyone. This unprecedented initiative represents a tremendous effort from Warner Home Video and Warner Bros. Digital Distribution and is representative of the company’s continued dedication to film preservation,” said Warner Home Video Theatrical Catalog Marketing senior vice president George Feltenstein.

As a companion to the Warner Archive Collection, WBHEG will launch a new podcast series titled the Golden History of Hollywood. Available in late March on iTunes as well as other online sites for free, the Golden History of Hollywood features captivating archival recordings from the studio’s vault including behind-the-scenes interviews with stars, radio editions of movies and much more.