Warner Bros. packs a punch in new studio portal

MUMBAI: Warner Bros. Entertainment will bring together Warner Bros. content and promotions from across the company’s divisional spectrum, including Theatrical, Television, Home Video, On Demand, Gaming and Consumer Products on its new and revamped portal WB.com.

Now filled with more than 2,000 videos, the web site combines an interactive user experience that celebrates the classic history of the studio’s past and its current crop of blockbusters like The Dark Knight and Watchmen.

The site’s new features emphasize the depth and breadth of the Warner Bros. catalog by showcasing all Warner Bros. content, from the latest trailers in the HD Gallery to a 3-D viewing experience.

Through a unique integration of content, users can create their own experience by following various connections to discover deeper and more specialized content. Whether clicking through titles, genres, actors, or even following an interactive timeline, content choices are constantly available, guaranteeing that no user experience is destined to be exactly the same.

In addition, all movie and television titles found on WB.com that are currently available on Blu-ray, DVD or Digital Download can be purchased online directly from Warner Bros.’ online store – WBShop.com.

For a virtual 3-D experience, users can click into the 3-D version of WB.com – powered by Exit Reality – from the home page and select an avatar to lead them through the ultimate Warner Bros. Cinema where they can meet with their friends online, watch clips and trailers from their favorite movie genres and even pick up and distribute everything from their favorite virtual movie posters to exploding popcorn.

WB.com has also been hosting a sweepstakes promoting the opening of the Warner Archive Collection, which features films from the past 80 years that have never yet been released on DVD. This 90-day promotion will include 90 daily winners of the daily featured films from the collection and a grand prize winner who will win not only 100 Warner Archive Collection titles, but also an HD-TV, a portable DVD Player, and a $100 Gift Certificate for the WBShop. The sweepstakes ends 20 June, 2010.

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