MUMBAI: Television marketing executive Lisa Gregorian has been promoted to chief marketing officer for the Warner Bros. Television Group in addition to her current position of executive vice president.
Gregorian will continue to oversee the studio’s worldwide television marketing team and work closely with television networks and stations worldwide to maximize and fully exploit the promotional and marketing opportunities available to all of the Studio’s television properties – network, cable, animation, first-run and broadband – throughout their exhibition windows.
Additionally, Gregorian and her team work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The Worldwide Television Marketing team partners with The CW’s marketing group in overseeing www.cwtv.com, the online presence of The CW.
Warner Bros. Television Group president Bruce Rosenblum said, "Lisa has an incredible knowledge and understanding of our business, our content and, most importantly, our prospective viewers. Her keen sense, combined with an unmatched creativity and enthusiasm, combine to make her the premier marketing executive in our industry. Over the years, she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace, and I am truly proud to have her serve as our group’s chief marketing officer."