Warner Bros Pictures has launched an immersive 3-D exposition within online community Second Life for its epic action adventure film 300.
A live Q&A session with the film’s director, Zack Snyder, award-winning graphic novelist Frank Miller, and the film’s stars Gerard Butler, Lena Headey and Rodrigo Santoro, kicked off the month-long 3-D exposition on 16 March 2007. The 300 Movie Expo is now open to any of the free service’s 4.6 million users, say reports.
Warner Bros Pictures International worked with the creative marketing agency Picture Production Company (PPC) to create the 300 Movie Expo within Second Life. The 300 Movie Expo is set on a virtual island on which four “expodomes” have been created especially to showcase the unique look and feel of the film
Second Life is a 3-D virtual world in which users can digitally create on-screen personas to represent themselves and build or purchase homes, clothing, possessions, businesses, art galleries, performances spaces, or pursue any number of human endeavors. The core of the Second Life experience is human interaction within a fully realised virtual environment foreseen by science fiction and brought to life through a highly developed and expressive digital interface.