MUMBAI: Warner Music Group and ad-supported music service Qtrax have signed an agreement to make WMG’s catalog of digital music available to music fans worldwide over the Qtrax service.
"Warner Music Group continues to be a pioneer in the digital music space and we are thrilled to be able to announce our global licensing deal with them. They have one of the greatest collections of iconic American record labels and recognizable artists and we could not be more excited to be partnering with them. The Qtrax platform, among other things, incorporates a unique legal peer-to-peer experience that we strongly believe will compete favorably with illegal sites and will prove the ad supported model to be a viable and valuable alternative in the future monetizing of free music," said Qtrax president and CEO Allan Klepfisz.
WMG senior vice president, digital strategy and business development Stephen Bryan said, "Today’s music industry is undergoing a dynamic transition which has us continually exploring fresh ways of delivering music to consumers. We look forward to leveraging platforms like Qtrax’s to broaden the reach of our artists’ music and provide consumers with a unique and legal music-discovery experience."
Qtrax showcases an ad-supported delivery model that easily and accurately directs revenue back to artists and rights holders. Users who download and install the Qtrax client will be able to use it to search for, discover and download a catalog of high-quality digital music files.
Qtrax will monetize the experience by selling sponsorships and advertising displayed during the search and listening processes. Additionally, users will have the option to purchase music and related items from a third party throughout the Qtrax interface.