MUMBAI: Warner Music Group and Destiny Media have inked a global agreement to distribute promotional audio and video content from WMG’s roster of artists using Destiny Media’s Play MPE digital media distribution service. Effective immediately, WMG will work with Destiny Media to deliver selected content for pre-release distribution to radio stations, retailers, journalists and other business partners.
The player will offer an array of access permissions and player options, such as digital downloads streams and varying degrees of interactivity that will improve the user experience.
"We are very pleased that Warner Music Group has chosen the global network Play MPE to securely deliver pre-release music and video. Play MPE will allow Warner to streamline this business processes, reduce costs, and to securely deliver superior quality music instantly to customers around the world," said Destiny Media CEO Steve Vestergaard.
"Given Destiny Media’s reach and the size of its distribution network, we are looking forward to working with them on delivering our content securely over their Play MPE system while offering our partners a more powerful and customized method of experiencing our music," said WEA Corps, WMG’s US sales and retail marketing company vice president, Digital Operations and Engineering Pat Kraus.