Warner Music & Microsoft ink music video deal for Xbox

MUMBAI: Warner Music Group and Microsoft have entered into a music video agreement for Xbox Live Online Entertainment Service.

Warner Music Group will make its music videos available to Microsoft’s Xbox Live community around the world.

Beginning this week, more than 12 million Xbox Live members worldwide can download music videos by featured WMG artists from Xbox Live Marketplace and watch them on their Xbox 360 video game and entertainment system. The music videos will be from WMG’s roster of artists including Cute is What We Aim For, Death Cab For Cutie, Flo Rida, Matchbox Twenty, Panic! At the Disco and T.I. among others.

WEA Corp., WMG’s US retail sales and marketing company senior vice president, digital sales and marketing Larry Mattera said, "Xbox 360 has been an important partner in our efforts to offer consumers more ways to experience our artists’ music and this is especially true among gamers who are some of the most passionate music fans. With this agreement, we can take advantage of Microsoft’s music platform and provide gamers what they want: music videos from their favorite artists that can be downloaded quickly and easily."

In the coming months, the WMG offering on Xbox Live will continue to grow. "We’ve expanded on the strength of our gaming platform with new entertainment experiences. We’re excited to offer WMG music videos to our 12 million members around the world as we continue to evolve our music presence," said Xbox Live senior group product manager Peter Orullian.

Coming this fall, Microsoft will introduce a new Xbox experience that will reinvent home entertainment. The addition of WMG music provides strategic growth for both partners, while giving consumers more entertainment options.