Mumbai: Warner Music International (WMI) and European online music community, MusicMakesFriends have inked a content and revenue partnership.
Effective immediately, Warner Music’s catalogue of audio content will be made available on MusicMakesFriends’ on-demand streaming platform in France, Germany, UK, Spain, Belgium, Ireland, Austria, Luxembourg and Switzerland. Under the terms of the deal, both companies will share revenues generated by MusicMakesFriends’ ad-supported and subscription services.
MusicMakesFriends’ pan-European music-driven community is a dedicated environment created by music fans. The ad-supported streaming service allows members to stream and share full track playlists free.
In addition MusicMakesFriends operates a Premium on-demand subscription service in nine European countries, which gives members unlimited access to entire catalogues plus many other features for only £7 per month without any long term commitment. Under the agreement, in addition to the revenue generated by the use of their music Warner Music artists will also benefit from valuable promotional opportunities across the site to enrich the music lover experience.
Digital Business vice president Eric Daugan said, "In partnering with a social networking site with music at its heart, we bolster our ability to directly connect with audiences who like to discover and share music. Our agreement with MusicMakesFriends is another example of how we continue to embrace and develop new ways to enjoy music, whilst ensuring that rights holders and artists are appropriately compensated."
MusicMakesFriends CEO Bruno Chauvat said, "This agreement with Warner Music International confirms the interest in and relevance of our ‘free-mium’ business model. Our objective is to offer MusicMakesFriends users streaming and on-demand access to as much music as possible. This partnership is a successful new step in that direction, considering that we are the first streaming platform able to offer in nine European countries the catalogues of the four majors and more than 9,000 independent labels."