WarnerTV branded services launch in Finland

MUMBAI: Warner Bros. International branded services and Elisa Corporation have launched two WarnerTV subscription video-on-demand (SVOD) branded services in Finland. The announcement was made by Warner Bros. International branded services executive vice president–Business Management Malcolm Dudley-Smith and Elisa Corporation vice president, Consumer Services Business Mikael Rönnblad.

Under terms of the deal, two SVOD branded services – WarnerTV and WarnerFilms – featuring television series and motion pictures from Warner Bros. Entertainment are available to Elisa Viihde customers in Finland. This deal marks the first launch of the WarnerTV branded service in Finland, and the first launch of the WarnerFilms brand in Europe.

The WarnerTV branded service will offer around-the-clock, on-demand access to more than 500 episodes each year of drama, comedy and sci-fi television series. Programs featured on WarnerTV include Friends, Two and a Half Men, The O.C., One Tree Hill and Smallville among others.

WarnerFilms will present a slate of more than 150 theatrical motion pictures per year, including films such as Harry Potter and the Sorcerer’s Stone, Ocean’s Eleven, The Matrix, The Matrix Reloaded, The Shining and All the President’s Men, among others.

"Consumers continue to seek ways to view their favorite programming on demand, and the launch of WarnerTV and WarnerFilms will provide audiences in Finland the opportunity to access high-quality TV series and feature films whenever they want," said Dudley-Smith.

"WarnerTV and WarnerFilms are a fresh and exciting addition to our new and already very popular entertainment service called Elisa Viihde (Elisa Entertainment). Featuring the very best of hit television series and movies this completes perfectly our premium portfolio. We are convinced that WarnerTV and WarnerFilms will spark exceptionally high demand from our customers. Cooperation with WarnerTV and WarnerFilms will further strengthen our top position in the Finnish entertainment market," said Rönnblad.