MUMBAI: WarnerTV is coming to Asia in 2010. The distribution of the channel will be handled exclusively by HBO Asia. The announcement was made by, Warner Bros executive vice president–Business Management, International Branded Services Malcolm Dudley-Smith; and HBO Asia CEO Jonathan Spink.
WarnerTV will feature television series such as The Mentalist, starring Simon Baker; The Big Bang Theory, starring Johnny Galecki, Jim Parsons and Kaley Cuoco; Fringe, from J.J. Abrams; and Gossip Girl. Additionally, WarnerTV will present the Asian television premieres of Dark Blue, starring Dylan McDermott and from Jerry Bruckheimer Television, as well as Southland, from producer John Wells (ER).
"Following in the footsteps of the highly successful Warner Channel in Latin America, WB India and numerous WarnerTV–branded on-demand zones around the world – including the U.K., France, Germany, Japan and Italy – the addition of this new WarnerTV channel in Asia is expected to bring our total number of branded services to more than 30 in over 60 countries around the world," said Smith.
HBO will handle distribution exclusively for WarnerTV throughout Asia. HBO Asia is currently in discussions with various cable operators across Asia, and WarnerTV is targeted to debut in the first quarter of 2010.
"Our new service for Asia, WarnerTV, will feature an unprecedented mix of hit television series and theatrical motion pictures from the Studio," said Warner Bros senior vice president–Programming and Marketing, International Branded Services Greg Drebin.