Weinstein Company launches label to bring new content to new platforms

Mumbai: Tom Quinn and Jason Janego have joined forces with The Weinstein Company (TWC) co-chairmen Harvey and Bob Weinstein to create a TWC label to bring new films and specialty entertainment to audiences simultaneously across multiple digital and traditional platforms.

Quinn and Janego will serve as co-presidents of the yet-to-be named label, which will be based in New York. The announcement was made by TWC COO David Glasser.

Quinn and Janego were among the first in the film industry to explore the potential of emerging digital platforms and were in the vanguard of developing  strategies for distribution during their tenures at Magnolia Pictures, where they were senior vice president and head of legal & business affairs, respectively.

The new label makes TWC the first studio to premiere select titles across multiple platforms via immediate-access digital and traditional media and will bring TWC’s films to larger audiences. As co-presidents, Quinn and Janego will develop content and distribution strategies that move with a goal of establishing the new label as a marquee destination. Quinn and Janego will oversee acquisitions, productions and distribution of label content. Both will report to Harvey and Bob Weinstein and David Glasser in New York.

Quinn and Janego will be on-site at the 2011 Toronto Film Festival to begin scouting titles for the fledgling label. It is anticipated that the label will release its debut title in the first half of 2012.

Said Quinn and Janego, "Our experience in digital distribution has been a  frontier for studios and for independent filmmakers of every stripe. It makes  sense that Harvey and Bob Weinstein would be the first studio chiefs to launch a business dedicated to these new platforms."

Harvey and Bob Weinstein added, "It’s an exciting time in filmmaking; technology has made film a more democratic medium than ever, for artists and audiences. There are so many movies being made all over the world, and the new digital platforms make it possible for more people  to see them. We are thrilled about launching this new label with Tom and Jason at the helm:  they’re two guys who love movies like we do. This label is an expansion on the work we’ve been doing for more than 20 years, and with Tom and Jason aboard we think it will chart a path into the future."

Added Glasser, "My tenure with TWC has coincided with  changes in the cinema landscape, with respect to the digital revolution and the advent of new platforms for watching movies. Our new label represents a forward-thinking approach to an evolving marketplace, and is a natural step for us as a studio built on specialty films. It’s a realistic and exciting way to grow TWC as a studio while staying true to the love of film that is so strong in Harvey and Bob, and in our partners, Tom and Jason."

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