Xbox 360 hits big screen at selected theatres

Mumbai: Cineplex Entertainment (TSX: CGX.UN) and Xbox bring the Xbox 360 gaming experience to the big screen in surround sound exclusively at select Cineplex Entertainment theatres across Canada beginning 15 August.

Pricing for a two-hour private gaming session for up to twelve people is $179 + applicable taxes and includes the use of Xbox 360 and four wireless controllers. Gamers can bring their own games or use one of the available games in the theatre’s library, which includes some of the latest blockbuster titles.

"We are pleased to exclusively partner with Xbox 360 to bring the gaming experience to our big screens," said Cineplex Entertainment vice-president, communications, and investor relations Pat Marshall. "This unique experience is great for parties and events for groups of two to twelve and will make the gaming experience larger than life."
"We’re thrilled to be partnering with Cineplex Entertainment to bring this larger than life experience to Canadian gamers," said Xbox Canada platform product manager Craig Flannagan. "The stunning graphics and epic cinematic quality of video games on Xbox 360 makes them look right at home on the big screen."