YouTube launches global film experiment with Ridley Scott & Kevin MacDonald

MUMBAI: YouTube joins world famous filmmakers Ridley Scott and Kevin Macdonald in asking people around to world to create the first user-generated feature-length documentary film shot on a single day – 24 July, 2010.

Life in a Day is a global film experiment that enlists the global community to capture a moment of their lives on 24 July and to upload that footage to www.youtube.com/lifeinaday. Academy Award-winning director Kevin Macdonald will direct, bringing together the most compelling footage into a feature-length documentary film. The project will be executive produced by Ridley Scott and produced by his company Scott Free Productions. Individuals whose footage makes it into the finished film will be credited as co-directors and 20 of these contributors will be flown to the 2011 Sundance Film Festival for the film’s world premiere.

Life in a Day is one of several efforts by YouTube to push the boundaries of music, art, and now film. YouTube Symphony Orchestra and the recently announced YouTube Play partnership with the Guggenheim are examples of the convergence of online video with traditional arts and Life in a Day takes this effort into the cinematic realm. LG Electronics is supporting Life in a Day as a key part of its long-standing Life’s Good campaign and to support the creation of quality online content that can be shared and enjoyed by all.

Macdonald said, "Life in a Day is a time capsule that will tell future generations what it was like to be alive on 24 July, 2010. It is a unique experiment in social filmmaking, and what better way to gather a limitless array of footage than to engage the world’s online community."

“For LG, this project is a fantastic opportunity to engage with You Tube users on a personal and emotional level that’s both rewarding and enjoyable. This initiative is perfectly consistent with our brand promise of Life’s Good," said LG Electronics chief marketing officer Dermot J. M. Boden.

Scott Free will work with Rick Smolan, creator of "A Day in the Life" and CEO of Against All Odds Productions, a California-based organization that specializes in the execution of large-scale global projects that combine story-telling with state-of-the-art technology.

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