Mumbai: The listeners of 94.3 MY FM would be treated to a unique fare of Weekend programming across 17 stations in the seven states. MY FM’s major weekend initiatives include Shaniwar-Moneywar, Ek Din Ka RJ, Chhatha Tatwa and Premdev.With the introduction of these programmes, MY FM’s weekend programming is slated to become more youth centric and heavy on entertainment as well as information.
The weekend shows have been divided between Saturday and Sunday. Saturday morning’s MY FM listeners shall be treated to Weekend Timepass a programme including the film reviews, valuable tips on health and fitness and also on latest gizmos for the technology crazy listeners.
Shaniwar-Moneywar is another interesting contest based programme to be played on air with the listeners on Saturdays. It carries a monetary reward for the winner. Another interesting activity would be a fun show Ek Din Ka RJ. It’s a contest which shall run through the week and the winner shall get an opportunity to co-host a radio show on MY FM along with the RJ. On Saturday evenings Top 30 songs shall be played.
On Sundays, MY FM shall treat its listeners with readymade solutions of Applied Astrology, Vaastu Shastra, Feng Shui and Tarot in the programme aptly christened Chhatha Tatwa. Another unique programme being introduced on Sundays is Premdev which shall try to relieve listeners of their relationship hiccups.
MY FM SMEL COO Harrish M. Bhatia said, "With the onset of a new work culture, weekends have become not only precious for the professionals and the students alike but the listeners also want to relax and listen to light music and lighter programming which include the pun and fun. Keeping this fact in mind MY FM’s new weekend programmes shall now contain a lot of humour and entertainment."