MUMBAI: BIG 92.7 FM, Chennai has announced Kollywood’s first popular music awards called Mooduketha Mix Music Awards.
In keeping with the vibe of the elections, the format of these awards is also based on the simple format of voting and is a 100% listener’s choice award, where they can vote for their favorite music. Beginning 22 April, the final awards will be given on air on 1 May, 2009. The awards are divided into five different categories based on the five different shows during weekdays. Each show will promote one award category, thus allowing the listener to select the best song during that particular show.
BIG 92.7 FM – Tamil Nadu cluster director P. B Ramaswamy said, "Music, even though such a critical form of entertainment in India, whether through Kollywood films or through stand alone albums, do not get recognized in forums other than for common ones. As a medium of entertainment whose offering is largely music we decided to recognize this industry, while empowering the local populace in selecting the best of the best! Our aim is to recognize artists who have successfully offered us excellent music that keeps us entertained."
Lyricist PA Vijay added, "I am very happy that BIG 92.7 FM has come up with the first ever music awards on Radio and I am sure that the entire Kollywood industry will be interested in associating itself with such an interesting award on radio."