MUMBAI: BIG 92.7 FM Delhi has entered into an agreement with Fashion Design Council of India (FDCI) as the exclusive radio partner for the next three years. BIG FM will be partnering FDCI for the next six consecutive bi-annual ‘India Fashion Week’ to be hosted in Delhi. The deal has been closed for the period of three years from 2009 – 2011.
The partnership will see BIG 92.7 FM Delhi for the next six consecutive seasons partner India’s largest Business of Fashion platform ‘India Fashion Week’. BIG 92.7 FM as the official radio partner for the gala events will run on-air contests and also provide live trivia of the event to listeners from the venue. Updates like fashion designer and model interviews, party coverage and regular updates will be part of the programming mix along with tailor made contests for listeners.
BIG 92.7 FM Delhi station director Ashwin Padmanabhan said, "We are extremely happy to partner with FDCI for the prestigious India Fashion Week. This partnership re-iterates our commitment to offer listeners relevant and highly engaging entertainment. Our effort at BIG 92.7 FM is to create exciting content around the fashion week which will be entertaining and exciting for our listeners. The innovative programming, interactivity and interesting contests centred around the India Fashion Week, are sure to ensure high listener involvement on the Station.”
FDCI president Sunil Sethi said, “We are happy to have Big 92.7 FM Delhi as radio partner of our flagship event Wills Lifestyle India Fashion Week. Radio by far has been one of the earliest media vehicles with an excellent reach in this digital era and this channel happens to be a front runner. The channel is exciting and full of lively programmes round the clock and we are sure our Event is going to go places via Big 92.7 FM Delhi.”