MUMBAI: The big fat Bollywood wedding of Abhishek Bachchan and Aishwarya Rai is just days away and AdlabsÃ¢â‚¬â„¢ radio station Big FM is leaving no stones unturned to cash in on the same.
Incidentally, Bachchan is the brand ambassador of Big FM. While Bachchan and Rai will tie the knot on 19 April, Big FM will be hosting a special programme to greet its brand ambassador on his wedding.
Ã¢â‚¬Å“We are working out a special programme, which will be aired on all our stations. We wish him all the best. He has done lot for us in terms of building up the brand,Ã¢â‚¬Â PTI quoted Big 92.7 FM COO Tarun Katial as saying.
The network is planning to air interesting content on the wedding. Ã¢â‚¬Å“We are doing such programmes for the first time. We planned to do it because he is our brand ambassador,Ã¢â‚¬Â Katial was quoted as saying.