MUMBAI: BIG 92.7 FM has inked a strategic marketing and sales alliance with 92.7 High FM Bhutan. As a result of this alliance, BIG FM has now extended its reach to newer territories of Siliguri and Bhutan.
The alliance will see the packaging of non competing stations of BIG FM across Siliguri, West Bengal and Bhutan to offer marketers unmatched reach in the region. With an already existent strong presence across the East, this alliance ensures Reliance Broadcast Network’s Radio arm BIG FM has reach that no other network can offer. This alliance marks the first ever entry of an Indian radio station into Bhutan.
92.7 High FM will cover the cities of Darjeeling, Jalpaiguri, Coochbehar and Uttar Dinajpur making inroads into the interiors of West Bengal facilitating BIG FM’s penetrate further into the tier II and tier III cities, with customized branding options for advertisers.
BIG FM vice president – sales Pankaj Chandra said, “This relationship infuses further strength into our offerings, as we solidify our presence in the East, giving us the highest reach and ensuring superlative market penetration. This deal promises to be mutually beneficial and we are confident of offering un-matched value to advertisers with 92.7 BIG FM being able to package its non competing stations to garner better market share. It is the endeavor of BIG Connect, RBNL’s multi-media sales division to offer value creating solutions to advertisers needs, and this alliance will help us further assist marketers to optimally reach out to their audiences, while creating revenue for Reliance Broadcast Network.”
HIGH FM COO Gautam Banerjee said, “We are very excited about this new venture and are looking forward to an extremely productive union. 92.7 BIG FM brings to the table both marketing and content expertise, opening doors for national advertisers looking for pan India exposure and presence. We are optimistic about this association taking us to greater heights of profitability.”