Mumbai: BIG FM has launched a campaign called Ek Saal Free Maal, which will run in the six metro cities of India and will be on for a period of two weeks starting 8 December and shall use the strap line – Recession ki lenge…aur sab ko denge.
A combination of on and off-air events, the campaign is essentially a music quiz, aimed at testing the knowledge of BIG FM listeners about singers, lyricists and music directors. The format is simple with two contestants answering the quiz to win a BIG Ticket. What is exciting is that the quiz master will be a celebrity and the questions will be based only on the music played at that station. The quiz will be played in the morning and evening prime times and winners will be declared every day.
The BIG Ticket shall entitle winners to an annual free supply of – fuel, grocery , apparels, DTH connection + rental, mobile phone and talktime, fitness and beauty vouchers, beverages and much more. While normally two winners will be announced each day, the New Year Dhamaka on 31December will see listeners winning BIG Ticket every hour!
BIG 92.7 FM senior vice president marketing Anand Chakravarthy said, "We are committed to creating superlative content; entertaining our listeners sincerely. We have a much sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming. Ek Saal Free Maal has been conceptualized keeping in mind the prevailing mood of the masses. We hope our listeners respond to this campaign with the same enthusiasm with which they have responded in the past."