Mumbai: The music launch of BIG 92.7 FM’s Aramane was a live radio launch across the three stations Bangalore, Mangalore & Mysore.
This happened on the breakfast show Big Coffee, which is hosted by RJ Harsha. The show was interactive and fun with the director Nagashekar and actor Ganesh present there. The music is exclusively made available only to BIG 92.7 FM, before it can be heard anywhere else.
The main character of this movie is a photographer who provides unlimited entertainment and carries a lot of emotions. It is a tailor-made character for superstar Ganesh who has a mass fan following not only in Karnataka but across the country after his super hit films Mungaru Male and Galipata.
As the exclusive radio partner BIG 92.7 FM has exhaustive on-air plans for the music of Aramane to create appropriate buzz. BIG 92.7 FM has started the promotion of the movie by premiering the music beginning from 24 March for a period of 15 days on air exclusively across all three cities in the state. The station will also feature interviews with the cast and crew of the movie and also run contests for its listeners across Bangalore, Mangalore and Mysore.
BIG 92.7 FM cluster head – Karnataka & Kerala Sunil Kumaran said, "We are extremely excited to join hands with one of the most anticipated movies of this year. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting insights centered on Aramane, we are sure that our entire on-air package will make for great content and listener involvement."