MUMBAI: BIG 92.7FM, Mumbai has launched its first ever Marathi program on the breakfast show, christened Masala Chaha.
The show will air from 6-8 am and will be hosted by Viplove Gupte, who is also the national programming director of the station.
The show, in keeping with the mood, music and infotainment requirements of the local populace will begin with a devotional hour with Marathi aratis, bhajans, abhang and bhavgeete in the first hour. The next hour will cover topical regional issues, local city relevant subject.The show will also open up discussion forums on interesting and relevant subjects of interest in addition to hosting actors, theatre personalities, musicians and celebrities from the Marathi fraternity.
Gupte said, “Marathi music industry has given the biggest singers to even Hindi film industry. Lata Tai started her career singing for Marathi films, Asha Tai, Meena Tai, Suresh Wadkar and the list is endless. We have incorporated Bhavgeete, Abhang, and Marathi’s most popular bhajans in our first hour – the music that every household in Mumbai wakes upto. The second hour consists of music from films and private albums. I have grown up on these songs and I have a natural inclination towards this music and am super excited to be sharing this with the city of Mumbai. Radio is an extremely local medium and what better a way to connect with the local populace than in the local lingo, Marathi!”