MUMBAI: BIG 92.7 FM has joined hands with US based Asian FM, which serves the South Asian community. As part of the alliance, BIG 92.7 FM will syndicate content to Asian FM, which will be in the form of non-music content. The content will be heard across major cities of the
As part of the agreement, BIG 92.7 FM will give Asian FM non-music content, which will largely be in Hinglish.
The content will be spread across the week covering the pegs of devotional, humor, romance, television, Bollywood, health and of course the Top 30 countdown. With the Asian FM programs are designed to cater to all sections of the community in English and Hindi.
BIG 92.7 FM vice president business development Jayyant Bhokare said, â€œThis tie up marks the foray of BIG 92.7 FM in the international arena and we are extremely excited to join hands with one of USâ€™ most unique and popular radio stations – Asian FM. After the phenomenal response received from
Asian FM vice president Deepak Viswanath added, â€œWhen on the lookout for partners in