Mumbai: Punjabi music composer and a renowned DJ Dr. Zeus is back with his new album, this time with modeling beauty Yanna Gupta. Gupta has debuted as a singer in the album titled Back Unda Da Influence. The album has been launched by BIG Music.
Back Unda Da Influence also introduces a host of new singers such as the Little Fox, Ravindra and Karamel. Hitting the shelf from 7 April, the album will have a distinctly desi flavor as compared to the Brit Asian bhangra mixes Dr Zeus is best known for.
The album has 13 tracks that include a slew of fun-filled tracks with eclectic arrangements besides the bhangra anthems Sat Shri Akal and Adhi Holi Maar. The album has been touted as a contender for the Best Album of the year 2007/2008 with its track Sat Sri Akal crowning itself as the No. 1 on the BBC Asian Network Charts.
Aag Ka Dariya Hain and Na Koi Khayal feature the talents of Yaana Gupta and Shortie aka Little Lox. Yaana’s sultry tones and Shortie’s ludicrous style of rapping blend to provide a late night vibe. Targeted at the youth the track gives a groovy feel, interspersed with rap – a new groovy look at Ghalibs verse.
BIG Music is also launching the desi version Mitra Di Jaan dedicated for the Punjabi listeners. Using a variety of voices, Dr Zeus proves his mettle as one of the leading figures to have a global influence on the future of Punjabi music.
BIG Music has created a dedicated site www.aagkadariya.com that not only allows the consumers to watch the title video and preview other songs, but also allows them to download mobile content. A consumer can set his CRBT to his favorite song as well as download ringtones and wallpapers.
As part of the marketing strategy BIG Music is conducting a mobile contest ‘Get Unda Da Groove in London with Dr. Zeus’. One gets to fly to London on a two nights three day tour by sending an SMS to 57007 with the correct answer to the question asked. One could also participate in the contest online. The contest ends on 15 May and the result will be announced from a lucky draw of lots on 31 May.