Fever 104 FM and Nepal Tourism launch Balle Balle

Mumbai: Fever 104 FM has tied up with Nepal Tourism to promote Nepal in India, through its on air programming. This initiative is the first of its kind to bring the flavour of another country, on the station’s morning show. RJ Lokesh from Fever 104 FM began his interactive journey in Nepal on 12 July.

Adding to the innovation of this format, there is increased interactivity with the listeners in Delhi with whom RJ Lokesh is linking up every hour to get an update on what is happening in Delhi while he is on job vacationing. The listeners are feeding Lokesh with Delhi buzz and Lokesh is drawing parallels between the two cities, comparing traffic at rush hours, colleges, youth lives etc. To top this all up Lokesh is carrying back personalized gifts for every listener he is chatting up with.

The icing is Lokesh’s invitation to all his listeners in Delhi via a fun contest, where one lucky listener couple wins a holiday package to Nepal including air fare, everyday.

Expressing his excitement, RJ Lokesh said, "So far, I have brought Delhi closer to Delhites. It is a thrilling experience to bring the country of Nepal closer to Delhites. I don’t think I want this sojourn to end."

On behalf of Nepal tourism, Neeraj Dhawan said, "Radio leaves an element of fantasy and yet describes the destination with a story telling art. It has been a pleasure to associate with Fever 104 who is giving this fantastic reach. We are hopeful that this initiative will bring about a new way of promoting the tourism industry."

Fever 104 FM Delhi programming head Vinay Manek said, "This is truly a cross cultural innovation on radio. Balle Balle Dilli to Balle Balle in Nepal is a unique concept and the response from our listeners has been both touching and overwhelming."