Mumbai: Fever 104 FM becomes the first radio station in India to host a Music Mahurat. Throughout the initiative, songs from Yashraj’s much awaited release, Bachna Ae Haseeno will be premiered across shows on the FM channel on 11 July.
Song Line-up for Premiere
Morning show: Bachna Ae Haseeno
Mid morning show: Lucky Boy
Afternoon show: Small town girl
Evening show: Khuda jaane
Late evening show: Ahista Ahista
To enhance the Music Mahurat experience, the shows will have the movie’s director, music directors and singers talking about the songs and their favourite tracks.
Fever 104 FM national marketing and promotions head Gowri Satyamoorthy Kapre said, "We are delighted to host the premier of songs from Bachna Ae Haseeno exclusively for our listeners. The initiative is towards our endeavour of redefining radio programming and introducing innovative practices."
Director Siddharth Anand said, "This is the first time that a radio station is premiering an entire album on-air. I think the Music Mahurat is a fantastic idea and in keeping with Fever 104 FM’s positioning of being ‘All about the music’. Bachna Ae Haseeno has some great tracks by Vishal-Shekhar and I’m sure listeners will enjoy this special treat on Fever 104 FM."
As part of the overall programming innovation, autographed CDs by Ranbir Kapoor, will be given out to winners.