Mumbai: Fever 104 FM has announced the first Delhi Radio Survey which calls out to radio listeners in the city and seeks their opinions, preferences and views pertaining to music and programming content. Findings from the survey will be utilized in providing Delhi with relevant radio listening on Fever 104 FM.
Announcing the initiative, Fever 104 FM Delhi station head Neeraj Chaturvedi said, "We have adopted a policy of ‘listening to our listeners’. This is purely an effort to understand what Delhi-iites want in their radio station. We are inviting our audience to help us build a better radio station for Delhi."
The survey was announced on Fever 104 FM on-air on 14 November and also via press, online and IVRS.