MUMBAI: ibibo.com in association with Counter Culture Records has launched "The Rising Rock Stars of India"- an online platform that encourages fresh talent and emerging rock bands across India.
As a part of the platform every month one band will get an opportunity to record a professional album and the same will be marketed by ibibo across the web and mobile. The original compilations will be available for ring tone downloads and dedications on the web and mobile. This is a first of its kind initiative where-in emerging rock band albums are being released digitally. Over the next six months ibibo will produce six Rising Rock bands of India and give them an opportunity to perform Live in various cities.
"It is a unique online platform that promotes rock bands and brings them closer to their fans across the country. This program is in line with ibibo’s vision to incubate talent in India and give young, upcoming and rising Indian rock acts a chance to showcase themselves and release their albums." said ibibo.com CEO Ashish Kashyap.
The Rising Rock Star panelists along with the ibibo fan community will choose one band every month for the next six consecutive months. The panelists are all eminent musicians and individuals who have a rich music based background- Amit Kilam from Indian Ocean, Randolph Correia from Shaa’ir + Func fame, Malini Agarwal the famous RJ, Saurabh Kanwar from Channel [V] and KJ Singh. Six rock bands will get a chance to cut an album with Counter Culture Records and ibibo.com.
"There is some fantastic talent coming out of India right now, and the number of new bands writing their own material only keeps growing. Through ‘The Rising Rock Stars of India’ we hope to be able to give some of these bands exposure to a more professional set-up, the opportunity to explore their talent and to record an album," said Counter Culture Records director Vijay Nair.
Each of the six rising rock bands will promote their album on a three city tour, reaching out to audiences on ground as well.