IMImobile launches Make My Tunes

MUMBAI: IMImobile  has launched  Make My Tunes  on its RBT platform. The service has been launched by Aircel as Dialer Tune – Song Edit.
This service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends. This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals.
This service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations.
IMImobile founder and chairman Vishwanath Alluri  said, “We at IMImobile constantly strive to create innovative, best in class services which enable service providers to enhance customer loyalty and create additional revenue streams. Make My tune is a shining example of IMImobile’s R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one of its kind service is going to revolutionise and reenergize by giving 3 in 1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers.”
The market size for RBT in India is approximately Rs 2200 cr and growing at a fast pace. Further Mobile Radio and Music on Demand form another Rs 2000 cr of potential market. 
IMImobile is currently managing CRBT operations for multiple operators spread across the world covering deployments for GSM, CDMA and Fixed Line Networks.