MUMBAI: Radio Mirchi 98.3 FM in association with Nadiadwala Grandsons Entertainment announced the winner of the Heyy Babyy, catch me if you can, contest, at a romantic event held at â€œRAâ€ the lounge bar at Phoenix Mills.
The announcement marked the conclusion of the five day on-air promotional contest centered around the forthcoming movie, Heyy Babyy starring, Akshay Kumar, Vidya Balan, Fardeen Khan and Ritiesh Deshmukh.
Selected winners, 16 young girls from Mumbai, Pune, Delhi and Ahmedabad competed to win the heart of the dashing actor Akshay Kumar, by proposing to him in their own style using Mirchidaar props. Each of the ladies were given 98.3 seconds to impress the action hero and woo him. Interesting props such as Mirchi mugs, red Mirchi, micâ€™ and handcuffs etcâ€¦ were used for the grand proposal. Finally, Akshay gave in to the charms of Sneha from Pune and invited her for a cup of coffee at the lounge area.
Radio Mirchi regional marketing head-west Rahul Balyan said, â€œRadio Mirchi is happy to be associated exclusively with Nadiadwala Grandsons for the movie Heyy Babyy. The idea behind the contest is to take Bollywood closer to the listeners across India and in a way that only Mirchi can. Akshay is the heart-throb of millions of Girls and we thought of this fun contest as a way to give them a slice of Bollywood.â€
Sajid Nadiadwala added, â€œNadiadwala Grandsons Entertainment has the pleasure of associating with Radio Mirchi for their forthcoming movie Heyy Babyy. We appreciate the innovative ideas on the promotion campaign that have been presented by Radio Mirchi for our movie. The exciting content and thematic on-air and on-ground promotion done around the movie has worked wonderfully and very effectively.â€
The winners were selected based on an on-air contest conducted by Radio Mirchi where they participated through SMSâ€™s by sending their choice of one-liner on â€œHow innovatively can you propose to Akshay Kumar?â€