Percept launches India for Peace concert

MUMBAI: Percept, announced the India for Peace Concert, a Percept initiative supported by The Indian Television Academy (ITA) and STAR Plus, in memory of the terrorist attacks of 26/11 in India.

Pledging for harmony, the India for Peace Concert will be a LIVE concert held at the Andheri Sports Complex in Mumbai on Sunday, 1November, 2009. The India for Peace Concert will showcase performances from the crème de la crème of the Indian Entertainment industry, including stars from Bollywood, television and the Indian music industry. This concert aims to spread the message of peace, harmony and goodwill through the platform of Entertainment.

Percept Limited joint managing director Shailendra Singh said, "Global peace and harmony is the need of the hour. Internationally, countries support initiative such as LIVE Earth and LIVE 8 and use the platform of entertainment to send this message to the entire world. India for Peace will be India’s first large global initiative to spread the message of global peace through the means of Entertainment."

Indian Television Academy convener Shashi Ranjan added, "In this initiative, we enjoy the implicit trust and goodwill of the entire entertainment fraternity, be it films, television or music. Some of the biggest names from the industry will be involved in this collaborative effort to raise mass awareness for the necessity and importance of global peace and harmony. We have also received overwhelming support from the corporate and sports fraternity."

The India for Peace Concert will aim to attain a mass global reach through multiple broadcasting networks. In India, the concert has an exclusive tie-up with telecast partner STAR Plus, thereby enabling the programme to reach out to a vast number of television viewers across the country.

Commenting on the association, STAR Plus senior creative director Anupama Mandloi, said, "The memories of 26/11 remain seared in our minds. We at STAR Plus, are committed to being an integral part of the ‘India for Peace’ Concert, and wholeheartedly pledge our support to the initiative. The concert will be a poignant combination of music, solidarity and purpose."