Radio City cashes in on Spiderman fever

MUMBAI: Radio City 91.1FM has tied up with Sony Pictures Entertainment for an exclusive radio partnership for Spider-Man 3.

The station has been airing trivia and behind the scene knick-knacks on the making of the movie with on-air contests allowing listeners to win couple movie tickets every day till 18 May 2007.

Exclusive interviews of the lead pair – Tobey Maguire and Kirsten Dunst will also be broadcast on the station.

There is also a “Give in to your Dark Side” contest where die-hard Spiderman fans stand to win an all-access tour to New York to Sony Pictures studio for a guided tour of locations where Spider-Man 3 was shot.