Mumbai: Radio City 91.1FM has joined hands with Akanksha Foundation in Pune and Visamo Kids Foundation in Ahmedabad to usher in Whatte Fun for the lesser privileged children sheltered by both NGOs. Starting from the festive season this year all the way till Children’s Day, Radio City has rolled out Radio City Zindagi Mubarak – A City Smile Initiative encouraging radio citizens in Pune and Ahmedabad to spare a thought and allocate a small portion of their festive budget towards buying something for these deserving children.
Actively promoted across all shows on Radio City 91.1FM, this initiative appeals to listeners to step forth and gift clothes, toys, books, games, stationery and other goodies for the children. Listeners are invited to drop their gifts for these children at special Radio City Drop Boxes at the various locations in Pune and Ahmedabad.
So far over 500 gifts have already been collected. Radio citizens have gifted clothes, toys, games, children’s jewellery and accessories, blankets, bags, books, puzzles, shoes, stationary, CDs and much more. Responding to Radio City’s appeal, the Pune branch of a national web services chain has volunteered to provide free computer education to children from Akanksha for 10 days. Radio City Zindagi Mubarak will conclude on Children’s Day, November 14 when Radio City 91.1FM will present all the collected goodies to the children at a celebratory ceremony at Mariplex Mall in Pune and Gallops Mall in Ahmedabad.
Speaking on this initiative, Radio City 91.1FM executive vice-president and national head programming and marketing Rana Barua said, "We at Radio City have always made an effort to involve our listeners to actively contribute to the society and give back in the same measure. Through this initiative, we along with our listeners plan to usher memorable celebrations all through Diwali till Children’s Day in the lives of these deserving children who would truly treasure this gesture. We’ are promoting this initiative very aggressively and I am certain that with listener support, this initiative will be a resounding success! "