MUMBAI: Bangalore’s Radio City 91.1 FM is all set to usher in the New Year with a new Maruti SX4 for one lucky Bangalore Radio Cityzen. As the Grand Finale to the live broadcast from Garuda Mall, Radio City in association with Maruti and Garuda Mall presents the ‘Hands-On SX4’ contest, where the most enterprising Radio City listener who has his hands on the car for the longest period of time, wins himself the sparkling new SX4 to zoom away with, this New Year.
The on-ground contest started with 20 finalists standing with their hands on the new SX4.
Coupled with the innovative initiative of going live on-air from Garuda Mall, Radio City’s ‘Hands-On SX4’ contest is the next out-of-the-box contest lined up by the FM station for its listeners. Based on a five day on-air contest, Radio City identified 15 listeners who have been short-listed to participate in this activity. An additional five listeners have also been selected through the on-going Garuda Shopping Festival. The person who has his hands on the car for the longest time, wins the Maruti SX4. A fully equipped medical team comprising two medical specialists will be stand-by throughout the entire activity.
Radio City 91.1 FM national head marketing Rana Barua said, “We greatly cherish the special bond we share with the Radio Cityzens of Bangalore and have always stepped ahead to enhance their involvement with us. The concept of the Hands-on Contest has been very successful internationally. We plan to replicate the same with our listeners in Bangalore with a delightful prize to give away. The sheer vibrant energy and enthusiasm of listeners we’ve been witnessing for this contest has been simply remarkable!”
Taking listener interactivity a level further, Bangalore’s Radio City organised a five day on-air contest wherein 15 Radio Cityzens were shortlisted to be a part of the ‘Hands-On SX4’ contest.