MUMBAI: Radio City 91.1 FM has unveiled the music video for its station song ‘Bolo Whatte Fun’.
The station has also launched the ‘Bolo Whatte Fun’ music CD in association with YBR Records. It is for the first time in the history of Indian radio that a radio brand has amplified its outlook across multiple mediums of radio, music and television.
The new station song ‘Bolo Whatte Fun’, which captures the light-hearted essence of life, has music composed by Vishal Shekhar and the lyrics have been penned by the Creative Team at Meridien. Sung by Shaan, this upbeat song is ‘the’ daily dose of light-heartedness for people over-involved with their daily grind.
The three-minute brand video for ‘Bolo Whatte Fun’, which has been directed by Rohan Sippy, was shot in Bangkok and features Vinay Pathak as the lead character who gets marooned on an island along with a host of fun characters.
Radio City 91.1FM’s fresh outlook ‘Whatte Fun’, is an outcome of an intense consumer research and insight mining across markets.