Radio Mirchi hunts for the Chaddi Buddy on Children’s day

MUMBAI: To revive the spirit of innocent and mischievous childhood on the occasion of Children’s Day, Radio Mirchi has announced the ‘Chaddi buddy contest’.

Radio Mirchi will go on a hot hunt for the ‘Chaddi Buddy’ in Mumbai.

From 12 November, a three-day on-air contest aimed at making children’s day exciting was launched. To participate in the ‘Chaddi Buddy’ contest, listeners sent the whacky questions asked by the Radio Mirchi RJ’s and registered their responses by making a phone call or a SMS at the number announced on-air.

Radio Mirchi RJs will look out for a similar bonding like that of the trunk shots between Abhishek Bachchan and John Abraham in Dostana. RJs will connect one Chaddi Buddy to another over a conference call on 14 November and rest of Mumbai will hear the conversation. The winner couple will be selected randomly and will win the bumper prize of Radio Mirchi chaddi as a token of remembrance.

"We at Radio Mirchi always look forward to keep our listeners happy and what could have been more amusing than remembering the naughty child hood moments. We made sure that we will bring out the child in all the Mumbaikars and spread around the light and joyous mood on the Children’s day," said a Radio City spokesperson.