Mumbai: Radio Mirchi 98.3 FM has launched a new show called Mirchi Devaragam. Launched on 1 January, 2009 the show is all set to make the mornings more divine for Chennaiites.
The show is hosted by RJ Deva every day from 5 – 7 am. As a part of its unique programming content, Chennai listeners will now wake up to the notes of Suprabhatam (coinciding with the time of sunrise) on Radio Mirchi 98.3 FM.
‘Suprabhatam’ sung by M.S. Subbulakshmi and ‘Kanda Shasti Kavacham’ by the Sulamangalam sisters will herald the new day in the life of Chennaiites.
Moving ahead from the devotional songs the content of Mirchi Devaragam will also include interesting elements like "Bakthi Neram" by Revathi Shankaran, where she will enlighten listeners on divine stories, thoughts, facts on famous temples, religious practices.
Astrologer Kaliyoor Narayanan will give daily updates on the day’s forecasts according to ‘rasi’ (star sign) in the ‘Rasi Palan’ segment. In addition to this, the show will also give the listeners, the Rahu Kalam time each day and will conclude with RJ Deva reading a prayer request from listeners.
The show will give information regularly on temple trips and tours to religious destinations, calendar of religious events and one of the show highlights will be that the listeners will get the chance to win free trips to Tirupathi on participating in show based activities.
Radio Mirchi VP & Cluster Station Head Sandeep Sud said, "Chennai being a very religious and spiritual market, the launch of Devaragam has a very special significance for us. We were extremely particular that we did not want to sound like any another devotional show, the show had to be unique in its offering and hence a lot of thought and time has led to the genesis of Mirchi Devaragam. As a brand that has consistently delivered quality and innovative content, we are proud of this show. The segments and special guests will only enhance the listener experience. Our goal is to ensure that listening to Mirchi Devaragam should make our listeners feel that they have begun their day on an auspicious note."