Mumbai: Radio Mirchi 98.3 FM gears up to enjoy the monsoon season with a line up of new programming and initiatives.
Monsoon Mein Mumbai Kya Bolta Hai will see Bollywood stars like Aamir Khan, Imran Khan, Genelia D’Souza, Shammi Kapoor, Imran Hashmi, Shilpa Shetty etc share tit-bits on the season on-air.
Listeners can visit a special blog www.mirchi4mumbai.blogspot.com where Mirchi RJs have penned down their personal experience during monsoon.
New shows include Radio Mirchi Maango 983 – a request show for Sunday afternoons; Mumbai Missal on the flavours of the city, and Mirchi Sunday special Cyrus the Virus with Cyrus Broacha.
Another programming initiative is a lost and found department for umbrellas with Mirchi Aapan yanna pahilat ka? (Have you seen this anywhere?) Mirchi RJs will help citizens or owners hunt for lost or misplaced raincoat or umbrellas in shops, offices and colleges.
Special Mirchi Patchak Patchak monsoon alerts will be on all through the day, to help people on where it’s raining. Listeners across the city such as taxi drivers, shopkeepers and restaurants in key low-lying areas, college kids and even celebrities have been roped in to become Mirchi Monsoon Informers so as to help and support in broadcasting timely news about Mumbai rains.
Mirchi Dil chhata hai is an instant umbrella distribution service centre for those stranded in schools, colleges during the admission season and Mirchi carpool will help listeners commute during a particular heavy downpour.
Another initiative is Jab baarish mein Mumbai bolta, Mirchi sunnta hai initiative with Jeeturaaj where listeners can call the RJ on 40983983 in case of emergency or other monsoon related problems such as building collapse, open man-holes or clogged drains or accidents, rough stretch of road problems and the likes.
Further, the station has slated a Mirchi Monsoon Bravery Award for Mumbaikars who have gone out of their way to help out fellow citizens in need during a heavy downpour or deluge. Radio Mirchi will acknowledge these Mumbaikars on-air for their spirit.