MUMBAI: Radio Mirchi, has partnered with MTV, to organize a unique band hunt in 4 cities.
The band hunt, would give a chance to budding bands to showcase their talent, to nearly five crore listeners of Mirchi and would also get them a chance to perform on stage, with bands like Parikrama, Circus, Bandish, Rickterscale etc on MTV.
The band hunt shall be conducted in 4 cities across India – Delhi, Pune, Chennai and Kolkata. The registered bands will be called for audition to Mirchi studio and short listing will be done.
Radio Mirchi executive vice president corporate and strategy Sujata Bhatt said, "Music is at the heart of Mirchi and promoting local talent is a passion for the brand. Our association with MTV Rockathon for the hunt for the best local band is a step towards providing a platform to emerging talent and reinforcing our commitment to music."