MUMBAI: Radio Netherlands Worldwide (RNW) has entered into a new partnership with All India Radio (AIR). Both organisations will work together in the co-production called Earth Beat India. The programme will be broadcasted nationally by AIR in English and Hindi every two weeks.
The Earth Beat team sees monitoring the earth’s heartbeat as our task. They look at our footprint on this world and run stories of the people trying to make that footprint lighter.
Earth Beat India is looking at what we create, develop, conserve and destroy; meeting and challenging the people who are making these changes. It is about questioning the way we live now and exploring the issues that will affect our common future.
RNW offers international stories with new opinions, green gadgets and greenwash while AIR brings the Indian perspective. This co production seeks to bridge the approach of developed and developing countries on environmental issues. The presentation is in hands of Chhavi Sachdev and Poonam Girdhani.
RNW director general Jan Hoek said, "As an international broadcaster we make daily productions in 10 languages and we work together worldwide with more than 3.000 partner radio stations. With this new cooperation we embrace our 11th language Hindi and a major party in India."
Prasar Bharati CEO B.S. Lalli said, "I am happy that All India Radio and Radio Netherlands Worldwide have joined hands in co-producing and broadcasting a series of radio programmes called ‘Earth Beat’ on their networks. The issues pertaining to environment and sustainability of growth are globally relevant. I hope, these programmes will assist in promoting proper awareness and interest of our audiences. I am also hopeful that the two organizations will be able to expand the areas of mutual cooperation and assistance."
AIR will broadcast the English episodes of Earth Beat India from Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangluru, Panaji, Shillong and the National Channel of AIR, while the Hindi versions of Earth Beat India will be broadcast from Delhi, Lucknow, Patna, Bhopal, Jaipur, Shimla, Ranchi, Raipur, Rohtak, Portblair and Itanagar at the respective radio stations.